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🤝 Kimberly Aguis

Influencer Director of Influencer
4
Meetings
0
Ideas Raised
1
Active Weeks

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📋 Apollo Workspace → 🏠 Comfort HQ → ✅ Task Board → 📞 Zoom Meetings → 🤖 AI Blueprint →
📅 Week of Mar 09, 2026
📞 Comfrt x IM8 Top Wins Sharing
2026-03-10
79 min · Lynn, Noa Takhel, Kimberly, Karo Blikian, Danny
  • 👥 **Introductions** (03:00 - 13:27)
  • Key roles and backgrounds from both Comfort and IM8 teams discussed.
  • Leadership, marketing, growth, influencer marketing, and creative heads introduced.
  • 📈 **IM8 Growth Highlights** (08:57 - 20:35)
  • Danny Yeung shared IM8's rapid growth to $100M ARR in 11 months.
  • Celebrity partnerships and science-backed credibility emphasized.
  • 🤝 **Comfort's Engagement Strategy** (21:10 - 53:00)
  • Comfort shared their affiliate and influencer engagement strategy.
  • Focus on personal relationships and TikTok Shop as a growth channel.
  • 📊 **Marketing Channels Discussion** (42:26 - 45:07)
  • IM8's focus on 85% Meta and 15% Google ads.
  • Plans to expand to TikTok Shop and AppLovin for diversification.
  • 🛒 **TikTok Shop Strategy** (30:40 - 33:56)
  • Comfort emphasized TikTok Shop for brand acquisition and impulse buying.
  • Suggestions for personalized landing pages to increase customer lifetime value.
📞 Satori (Aux) Audit Review
2026-03-10
36 min · Michelle, Ryan Groh, Lynn, Kimberly, Gillian
  • 🗣️ **In-Person vs Remote Interactions** (00:00 - 00:05)
  • Discussed the significance of meeting in person versus remote interactions
  • Unexpected perceptions such as height
  • Enhancing team familiarity and connection
  • 🤖 **AI Incubation Hub Plan** (07:00 - 09:35)
  • Identified a plan to form an AI incubation hub at Comfort
  • Involving cross-pillar AI natives to innovate
  • Addressing bottlenecks across the business using AI
  • 🎨 **AI in Creative Processes** (10:00 - 12:30)
  • Emphasized the need for AI integration in creative processes
  • Generating multiple static content iterations
  • Overcoming current bottlenecks in content production
  • 📁 **Asset Management Challenges** (16:00 - 17:00)
  • Recognized challenges in content generation and asset management
  • Lack of a unified asset library

🎯 Action Items

Communicate feedback and creative insights to team; manage creator relations and provide input on spend allocation issues and content performance (14:30)
📞 Product Launch Meeting
2026-03-09
63 min · Stephanie, Danielle, Kristen, Jared, Emilycaprara
  • 📅 **Product Launch Calendar Adjustments** (02:07 - 02:07)
  • Adjusted product launch calendar to address May launch overload by moving several launches to March and April.
  • Notably shifting the Do Not Disturb Plush Robe ahead to March 31 and the Luna Lounge shorts sets to the third week of April.
  • ✈️ **Travel Essentials Redesign** (04:20 - 04:20)
  • Travel Essentials product is being redesigned with a new fit, causing removal from immediate calendar.
  • Replaced by Airplane Mode straight leg pants launch with expected images.
  • 🧸 **Teddy Bear Keychain Launch** (05:57 - 05:57)
  • Tentatively set for May 10, available in eight colors with packaging development underway.
  • Undecided if product will be sold or exclusively used for Gift With Purchase (GWP) strategies.
  • ✅ **Compliance Process for Teddy Production** (08:00 - 08:00)
  • Compliance process noted for toy registration number needed before teddy production can proceed.
  • Payment is pending with expected two-week turnaround post-payment.
  • 🚚 **Shipping Delays Impacting Timeline** (10:23 - 10:23)
  • Shipping delays due to Chinese New Year and vendor fabric sourcing impacting timeline.
  • Urgency expressed to accelerate keychain/teddy launch for May or sooner.
📞 Product Launch Meeting
2026-03-09
62 min ·
  • 📅 **Product Launch Schedule Adjusted** (00:47 - 01:25)
  • Heavy launches shifted from May to March and April
  • Focus on fabric programs to reduce congestion
  • 🛋️ **Do Not Disturb Plush Robe Launch** (01:25 - 01:25)
  • Advanced to March 31st from May
  • Focused home and lounge product week
  • 👖 **Luna Lounge Shorts and PJ Sets** (01:25 - 03:06)
  • Moved to third week of April
  • Align with new lounge focus
  • ✈️ **Travel Essentials Program Update** (03:06 - 04:48)
  • Completely updated for fit
  • Original launch removed pending timing confirmation
  • 🧸 **Teddy Bear Keychain Launch** (04:48 - 06:19)
  • Tentatively scheduled for May 10th
  • Ongoing packaging discussions
💡 Opportunities & Ideas

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