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๐Ÿ—๏ธ Mae Moua

Product VP of Product
7
Meetings
5
Ideas Raised
2
Active Weeks

๐Ÿ“ Quick Notes

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๐Ÿ“… Week of Mar 09, 2026
๐Ÿ“ž Confirmed: Comfrt + Raindrop
2026-03-10
48 min ยท Donovan M, Bailey H, Spitzer, Danielle, Elinor
  • ๐Ÿ“ˆ **Opening Remarks** (00:00 - 04:00)
  • Rapid product launches and strong execution by Comfort team
  • Success of blankets on social media platforms like Instagram
  • ๐ŸŽจ **Product Color Strategy** (02:00 - 04:00)
  • Vibrant colors drive online engagement
  • Customers often purchase neutral tones
  • Mobile traffic and TikTok are key sales drivers
  • ๐Ÿ‘ฅ **Introductions** (05:00 - 07:15)
  • Gill Bell (Growth/Revenue)
  • Danielle Giarratano (Senior Creative Director)
  • Elinor Elbaz (Social)
  • Mae (VP Products)
  • Lynn (Growth, paid media)
  • Shawn (Creative Manager)
  • Bailey Heidelbach (Senior Growth Manager)
๐Ÿ“ž diva - visual retail line plan instructions
2026-03-09
11 min ยท Stephanie, Diva Dawoud, Mae, Stephanie, Diva Dawoud
  • ๐Ÿ“… **Retail Launch Planning** (00:06 - 01:49)
  • Launch of retail planned for October
  • Focus on developing a visual line plan for fleece, lounge, home, and possibly luggage categories
  • Line plan organized by category boards with product programs and color information
  • ๐Ÿ›๏ธ **Store Layout Considerations** (01:49 - 02:56)
  • Need to create a visual layout of color stories and best-selling items
  • Aim for a clean store experience avoiding clutter
  • Exact store size and fixture details unknown, starting with assumptions
  • ๐Ÿ“Š **Sales Data Analysis** (02:56 - 03:27)
  • Stephanie to pull sales data from Power BI for lounge and blankets
  • Focus on two time frames: January 26 to current and September 1 to December 30
  • Analyze sales units and dollars
  • โญ **Highlight Key Products** (03:27 - 04:36)
  • Prioritize top 3 to 5 best-selling styles and colors
  • Align in-store product assortment with online availability

๐ŸŽฏ Action Items

Coordinate holiday planning with Enrique and provide style counts and deadlines (05:52)
Provide sales information and color details for initial visual line plan & create category boards in Miro with placeholders for new product ideas (00:06)
๐Ÿ“ž Product Launch Meeting
2026-03-09
63 min ยท Stephanie, Danielle, Kristen, Jared, Emilycaprara
  • ๐Ÿ“… **Product Launch Calendar Adjustments** (02:07 - 02:07)
  • Adjusted product launch calendar to address May launch overload by moving several launches to March and April.
  • Notably shifting the Do Not Disturb Plush Robe ahead to March 31 and the Luna Lounge shorts sets to the third week of April.
  • โœˆ๏ธ **Travel Essentials Redesign** (04:20 - 04:20)
  • Travel Essentials product is being redesigned with a new fit, causing removal from immediate calendar.
  • Replaced by Airplane Mode straight leg pants launch with expected images.
  • ๐Ÿงธ **Teddy Bear Keychain Launch** (05:57 - 05:57)
  • Tentatively set for May 10, available in eight colors with packaging development underway.
  • Undecided if product will be sold or exclusively used for Gift With Purchase (GWP) strategies.
  • โœ… **Compliance Process for Teddy Production** (08:00 - 08:00)
  • Compliance process noted for toy registration number needed before teddy production can proceed.
  • Payment is pending with expected two-week turnaround post-payment.
  • ๐Ÿšš **Shipping Delays Impacting Timeline** (10:23 - 10:23)
  • Shipping delays due to Chinese New Year and vendor fabric sourcing impacting timeline.
  • Urgency expressed to accelerate keychain/teddy launch for May or sooner.

๐ŸŽฏ Action Items

Confirm reorder plan timeline with new vendor for teddy bear charm to avoid sellout risk (20:15)
Engage with Stephanie and Jian Li-Handal to accelerate vendor registration payment and product delivery processes for keychains and teddy bears (08:00)
Work with Evan Mozenter and freight forwarders to expedite customs release and receiving for delayed shipments (36:30)
Assess and propose discounting models and GWP vs. sale strategies to optimize keychain margin and loyalty incentives (06:46)
Collaborate with finance to run sales pacing and inventory sufficiency analysis for split Sunwash shipment (59:30)
๐Ÿ“ž Product Launch Meeting
2026-03-09
62 min ยท
  • ๐Ÿ“… **Product Launch Schedule Adjusted** (00:47 - 01:25)
  • Heavy launches shifted from May to March and April
  • Focus on fabric programs to reduce congestion
  • ๐Ÿ›‹๏ธ **Do Not Disturb Plush Robe Launch** (01:25 - 01:25)
  • Advanced to March 31st from May
  • Focused home and lounge product week
  • ๐Ÿ‘– **Luna Lounge Shorts and PJ Sets** (01:25 - 03:06)
  • Moved to third week of April
  • Align with new lounge focus
  • โœˆ๏ธ **Travel Essentials Program Update** (03:06 - 04:48)
  • Completely updated for fit
  • Original launch removed pending timing confirmation
  • ๐Ÿงธ **Teddy Bear Keychain Launch** (04:48 - 06:19)
  • Tentatively scheduled for May 10th
  • Ongoing packaging discussions

๐ŸŽฏ Action Items

Review Sun Wash program buy and sales pacing to ensure June and July shipments cover demand (58:48)
Engage Errol, main contact, to help expedite customs clearance for New Increase shipment (35:34)
๐Ÿ“… Week of Mar 02, 2026
๐Ÿ“ž Next Steps for Demo: Comfrt + EDITED
2026-03-06
54 min ยท Michelle, Tiffiny Fambro, Ken, Gillian, Bethany
  • ๐Ÿ‘ฅ **Introductions** (00:00 - 05:15)
  • Key participants introduced: Ken Stauffer, Ed Holmes, Cole, Mae Moua, Michelle Perduk, Tiffiny Fambro, Bethany Hack.
  • Ken oversees strategic pricing and Comfort's growth.
  • ๐ŸŒ **Platform Overview** (06:00 - 07:33)
  • Focus on global pricing visibility and competitive benchmarking.
  • Automation replaces manual research with access to 5,000+ retailers across 110 countries.
  • ๐Ÿ“Š **Platform Capabilities** (09:00 - 11:40)
  • Pricing, discounting, and product attribute data collection discussed.
  • 80+ data points including pricing history and SKU-level details.
  • ๐Ÿ” **Filtering Options** (11:42 - 13:30)
  • Ability to filter by category, style, competitor, and geographical market.
  • Currency conversion feature with daily FX rates.
  • ๐Ÿ’ฐ **Pricing Visibility** (13:40 - 16:40)
  • Discussion on list and current discounted prices.
  • Supports analysis of promotional impacts and live pricing changes.

๐ŸŽฏ Action Items

Coordinate internally to gather feedback and formulate a one-pager on platform benefits for different teams, including customer service and operations (50:30)
๐Ÿ“ž Minimalist Fit/Leopard/Camo/Travel Essential Transition Plan
2026-03-06
31 min ยท Edward, Michelle, Danielle, Curry Ridings, Enrique Cordero
  • **Inventory Cuts Post-CNY** (00:01 - 00:54)
  • Vendors instructed to cut inventory into new minimalist fit for specific styles: Airplane Mode (~105,000 units), Tranquil (16,000 units), Camo (35), Pastel (80), Affirmation (27).
  • **Fit Changes Perceptibility** (00:54 - 01:36)
  • Airplane Mode, Signature, and Tranquil have noticeable fit differences.
  • Camo, Pastel, and Affirmation changes are subtle, likely avoiding returns.
  • **Inventory Management Strategies** (01:36 - 03:10)
  • Discussion on running old and new fits concurrently.
  • Sell through old stock first, handle size prioritization and reorder processes.
  • **SKU Assignment Proposal** (03:10 - 04:01)
  • Assign new SKUs to styles with material fit changes (Airplane Mode, Signature, Tranquil).
  • Keep existing SKUs for minor changes (Camo, Pastel, Affirmation).
  • **Fit Validation Samples** (05:00 - 05:00)
  • Sampling of new fit hoodies to Miami studio suggested for fit validation.
  • **Customer Communication on Fit Changes** (05:00 - 06:09)
  • Emphasis on communicating minor fit differences via FAQs.

๐ŸŽฏ Action Items

Work with teams to develop linking strategy between old and new product PDPs (27:31)
Send recap of meeting and next steps to all participants (29:20)
Coordinate separate session with website and operations teams to finalize SKU setups, warehouse handling, and online experience (18:41)
๐Ÿ“ž Mingshen
2026-03-05
6 min ยท Mae
    ๐Ÿ’ก Opportunities & Ideas

    Specific ideas and proposals Mae has raised in meetings. Only includes ideas they directly contributed.

    So, Diva, what I needed your help on is just to build a visual line plan of initial recommendations.
    ๐Ÿ“ž diva - visual retail line plan instructions ๐Ÿ“… 2026-03-09 ๐Ÿ†• New
    Let's go through in the month of October what we want our key color stories to be on carryover that's going to tie into new product that's coming in.
    ๐Ÿ“ž diva - visual retail line plan instructions ๐Ÿ“… 2026-03-09 ๐Ÿ†• New
    We should start asking for those characters
    ๐Ÿ“ž Product Launch Meeting ๐Ÿ“… 2026-03-09 ๐Ÿ†• New
    We should start asking for those characters
    ๐Ÿ“ž Product Launch Meeting ๐Ÿ“… 2026-03-09 ๐Ÿ†• New
    We're adding a new product in a new fit that looks the same as the other one.
    ๐Ÿ“ž Minimalist Fit/Leopard/Camo/Travel Essential Transition Plan ๐Ÿ“… 2026-03-06 ๐Ÿ†• New