5
Meetings
17
Ideas Raised
2
Active Weeks
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π
Week of Mar 09, 2026
π diva - visual retail line plan instructions
2026-03-09
- π **Retail Launch Planning** (00:06 - 01:49)
- Launch of retail planned for October
- Focus on developing a visual line plan for fleece, lounge, home, and possibly luggage categories
- Line plan organized by category boards with product programs and color information
- ποΈ **Store Layout Considerations** (01:49 - 02:56)
- Need to create a visual layout of color stories and best-selling items
- Aim for a clean store experience avoiding clutter
- Exact store size and fixture details unknown, starting with assumptions
- π **Sales Data Analysis** (02:56 - 03:27)
- Stephanie to pull sales data from Power BI for lounge and blankets
- Focus on two time frames: January 26 to current and September 1 to December 30
- Analyze sales units and dollars
- β **Highlight Key Products** (03:27 - 04:36)
- Prioritize top 3 to 5 best-selling styles and colors
- Align in-store product assortment with online availability
π― Action Items
Pull sales data from Power BI for lounge and blankets for two time frames: January 26 to current and September 1 to December 30, breaking down by sales units and dollars (02:56)
Identify top 3 to 5 best-selling styles and top colors from the sales data and provide this to Diva for visual placement (03:27)
Consider breaking down lounge sales data by program for more detailed analysis (07:10)
π Product Launch Meeting
2026-03-09
- π **Product Launch Calendar Adjustments** (02:07 - 02:07)
- Adjusted product launch calendar to address May launch overload by moving several launches to March and April.
- Notably shifting the Do Not Disturb Plush Robe ahead to March 31 and the Luna Lounge shorts sets to the third week of April.
- βοΈ **Travel Essentials Redesign** (04:20 - 04:20)
- Travel Essentials product is being redesigned with a new fit, causing removal from immediate calendar.
- Replaced by Airplane Mode straight leg pants launch with expected images.
- π§Έ **Teddy Bear Keychain Launch** (05:57 - 05:57)
- Tentatively set for May 10, available in eight colors with packaging development underway.
- Undecided if product will be sold or exclusively used for Gift With Purchase (GWP) strategies.
- β **Compliance Process for Teddy Production** (08:00 - 08:00)
- Compliance process noted for toy registration number needed before teddy production can proceed.
- Payment is pending with expected two-week turnaround post-payment.
- π **Shipping Delays Impacting Timeline** (10:23 - 10:23)
- Shipping delays due to Chinese New Year and vendor fabric sourcing impacting timeline.
- Urgency expressed to accelerate keychain/teddy launch for May or sooner.
π― Action Items
Coordinate with teams and vendors on early release asset deadlines and marketing pushes for upcoming launches (30:00)
Discuss and finalize launch tiering and promotional strategies for teddy bear charm and related products (19:53)
Review and approve split shipment and launch plan for Sunwash program; coordinate with finance for sales pacing model (58:18)
Collaborate with Mae Moua and Jian Li-Handal to expedite keychain and teddy bear toy registration payment and approvals (08:00)
Update marketing calendar with final launch dates and tier status for Do Not Disturb Robe and other shifted launches (02:40)
Confirm pricing for Luna Lounge consistent with existing products (28:10)
Monitor and adjust product launch dates based on inventory receipt updates, including athleisure and signature hoodie launches (37:13)
π Product Launch Meeting
2026-03-09
- π **Product Launch Schedule Adjusted** (00:47 - 01:25)
- Heavy launches shifted from May to March and April
- Focus on fabric programs to reduce congestion
- ποΈ **Do Not Disturb Plush Robe Launch** (01:25 - 01:25)
- Advanced to March 31st from May
- Focused home and lounge product week
- π **Luna Lounge Shorts and PJ Sets** (01:25 - 03:06)
- Moved to third week of April
- Align with new lounge focus
- βοΈ **Travel Essentials Program Update** (03:06 - 04:48)
- Completely updated for fit
- Original launch removed pending timing confirmation
- π§Έ **Teddy Bear Keychain Launch** (04:48 - 06:19)
- Tentatively scheduled for May 10th
- Ongoing packaging discussions
π― Action Items
Review Sun Wash program buy and sales pacing to ensure June and July shipments cover demand (58:48)
Confirm pricing strategy for Luna Lounge launches with Ken after the call (26:12)
Adjust Signature Hoodie launch to March 25th for better receiving window (41:18)
π Stephanie + Diva TB
2026-03-09
- πΌοΈ **Product Photo Review** (01:10 - 07:20)
- Reviewed missing product photos on the mirror board.
- Confirmed colorway discrepancies requiring combination.
- Identified missing images for specific items.
- π **Sales Reporting Strategies** (05:00 - 06:38)
- Discussed strategies to differentiate between basic tee products.
- Addressed similar descriptions and bulk grouping issues.
- π **Data-Backed Product Ideas** (08:30 - 10:00)
- Emphasized importance of backing product ideas with data.
- Highlighted cooling blanket and stress ball as examples.
- π **Sample Requests Update** (10:15 - 14:55)
- Diva updated sample requests chart for Utah samples.
- Plans to hold off on new sample requests until meeting with Jared.
- π **Sample Tracking Troubleshooting** (15:00 - 19:50)
- Troubleshot navigating melanote and product tracking system.
π― Action Items
Clarify PO handling process and communicate when itβs appropriate to add items to the new product launch sheet (37:10)
Guide Diva to appropriate tools (Product Explorer/AI Analyst) to research stress relief product data (13:02)
Avoid pressing vendors for additional samples until final sample list is received from Jared (15:50)
Review Divaβs mirror board photo findings and color grouping adjustments for accuracy (03:00)
Review Utah sample customer review insights for actionable product feedback and suggest improved reporting formats if needed (34:50)
Add new product launches to the product launch sheet and notify Diva accordingly (32:40)
Provide Diva feedback on Utah sample requests and coordinate vendor communications for final sample shipment tracking (16:40)
π
Week of Mar 02, 2026
π Utah Product Check In (items,sizes,qty,vendor capability)
2026-03-06
- π **Production Calendar Usage** (00:00 - 01:00)
- Discussed use of the production calendar to track shoot dates and model assignments, enhancing planning visibility.
- β **Danielle's Absence** (00:41 - 01:20)
- Confirmed that Danielleβs absence from meeting is acceptable as long as the product list is shared and quantities are clear.
- π **Key Product Priorities** (01:30 - 02:30)
- Prioritized key products like rib contour, loungewear, hoodies, and clarified the need for one sample per size for main products.
- π **Product Launch Adjustments** (02:50 - 04:30)
- Addressed shifts in product launches and shipments, including removing Travel Essentials from the shoot until reworked and moving the short sleeve and shorts PJ set launch to mid-April.
- ποΈ **Shoot Timelines** (05:30 - 06:40)
- Defined shoot timelines relative to product launch dates; shooting predominantly happening late April to early May, targeting May 19 and later launches for image turnaround.
- π¨ **Product Tiering** (07:45 - 09:00)
- Outlined tiering of products by shoot priority aligning with thematic and color stories, focusing on core categories like loungewear, athleisure, and blankets.
- π **New Color Launches** (09:15 - 12:40)
- Noted new colors and waffle collection launches scheduled for July, with purchases and sample requests being processed to sync with shoot schedules.
- π **Simplified Sizing Strategy** (10:30 - 11:20)
π― Action Items
Confirm vendor production and fabric availability before requesting extra small samples (31:20)
Monitor vendor communications to ensure sample orders align with shoot schedules and launch dates (41:00)
π‘ Opportunities & Ideas
Specific ideas and proposals Stephanie has raised in meetings. Only includes ideas they directly contributed.
focused on new product because we have a lot of new fabric programs that we're introducing.
Initially it was more of a fleece week, but now we're going to just be launching this new product here.
So it's a net new product, a medium buy and there have been conversations about making this gift with purchase.
And again, this is a completely new category for us.
So those were the major shifts and then new product placements I wanted to highlight on this call.
I thought we did that mostly with like new products.
And since we're on the, the topic of DDP shipments that would probably impact this launch as well, signature this.
This was originally planned for the second week of May, so we were able to improve this significantly and kind of clear up this week a little bit more to be more focused on new product because we have a lot of new fabric programs that we're introducing.
Initially it was more of a fleece week, but now we're going to just be launching this new product here.
So it's a net new product and medium buy and there have been conversations about making this gift with purchase.
And again, this is a completely new category for us.
So those were the major shifts and then new product placements I wanted to highlight on this call.
I thought we did that mostly with like new products.
And since we're on the, the topic of DDP shipments that would probably impact this launch as well, signature this.
I'm going to be adding a couple of launches to the new product launch sheet for POS that I just sent.
The second week of May, like fifth through eighth, we had the short sleeve and shorts PJ set that can launch a lot earlier.
But it will have to chip away at it, like, launch, by launch and by vendor.